AM Clean Sound, the long-established music accessories brand from Denmark, has launched a capsule collection featuring the art of Keith Haring. Comprising a timeless product range featuring a curated selection of Keith Haring’s enduring artwork, the new capsule collection includes AM’s original vinyl brush; a vinyl cleaning kit; a record tote bag; a record weight, and the anti-static record mat. The AM Clean Sound x Keith Haring capsule collection is available from https://amcleansound.comwith products ranging from €20 to €80.
The collaboration finds common ground in a passionate appreciation of music and club culture – a lesser-known fact is that Keith Haring was an avid clubgoer who always kept his Saturday nights free owing to his love for the Paradise Garage nightclub. Even at the height of his fame, the sought-after artist removed all work-related obstacles to dancing the night away at the legendary New York hotspot where the beats were administered by the iconic resident DJ, Larry Levan. This uncompromising dedication to exceptional quality in music and sound is shared by AM Clean Sound, the Copenhagen-based company founded in 1971, whose love for great sound delivered the world’s first anti-static vinyl brush and a range of care products, designed to elevate the sound of vinyl records.
With a love of analogue sound, AM Clean Sound has longstanding ties to the music world and club culture, previously collaborating with some of the world’s preeminent record labels, like Ghostly International, Ninja Tune and Fool’s Gold. The AM Clean Sound x Keith Haring capsule collection reflects a shared passion for underground club culture and features carefully selected Keith Haring art across a range of minimal, design-led AM Clean Sound products.
The story of Keith Haring’s heady clubbing adventures is an inspirational driver in the AM Clean Sound digital promo campaign around the launch of this capsule collection. The playful tribute to Haring’s passion for clubbing utilises a new website destination, a bold new look – rooted in AM Clean Sound’s classic black/white aesthetic but taking cues from contemporary club culture – and thought-provoking quotes from Keith Haring, interspersed throughout the campaign, inviting a deeper level of engagement with the egalitarian and inclusive worldview of the American artist.
AM are big fans of Keith Haring, and through the launch and promotion of this capsule collection want to convey Haring’s activist social messaging, parts which have become startlingly relevant in the current political climate.