Bandsintown, the #1 concert discovery platform with over 68 million fans and 560,000 music artists, and Bondly, the premiere NFT solutions provider empowering the next generation of NFT creators, announce a new partnership surrounding Bandsintown’s data-driven emerging artist program, Big Break.
Since its launch in 2017, Bandsintown’s Big Break has identified and supported artists on the rise, including alumni like Yungblud, Omar Apollo, The Marias and Cautious Clay. Continuing its mission to promote emerging artists across Bandsintown’s network of live music fans and beyond, the program will now bring the immersive world of NFTs into the fold during monthly live streams, where audiences will have the opportunity to not only discover new music but receive a free, exclusive Big Break NFT associated with each artist.
Available only during one-time live streams, the Big Break NFTs will be made in collaboration between each Big Break act and an emerging visual artist. Reflective of both the visual artist’s theme and mood, and each act’s unique taste and style, the NFTs feature a collectable virtual tour laminate that commemorates the show details and celebrates their creative effort. Via blockchain, fans will forever own proof of attendance of the artist’s early show and have a vested interest in supporting their future. Artists will be able to nourish the relationship with their NFT holders and fans through the Bandsintown for Artists Direct to Fans free messaging platform.
The first stream is set to take place March 23 at 9pm EST / 6pm PST with surf rock band, Sun Room, who recently announced an opening spot on Louis Tomlinson’s U.S. tour and Inhaler’s E.U. run. The four-piece southern California natives have teamed up with visual artist, Sonja Ferkingstad, to create their virtual laminate, which will be minted and distributed by Bondly. Additional acts and Livestream show dates will be announced on Bandsintown’s social channels and blog in the coming weeks.
Throughout 2022, these live streams will see a pairing of 10 emerging music acts and 10 emerging visual artists. Collecting all 10 NFTs unlocks a bonus NFT of the ‘Big Break’ poster art which will showcase the entire series, in addition to a physical print of the poster. More than ever before, audiences can showcase their support for rising talent with the added benefit of blockchain-based evidence that they were there to watch these artists in the early phases of their careers.
“So many large artists have profited off NFTs, but not enough has been done across Web3 to support emerging artists when they need it most — at the earliest stages of their careers,” said Fabrice Sergent, Bandsintown’s managing partner. “Bandsintown has always been first to leverage technology to help artists build sustainable futures.”
Bondly was the first company to go to market with unique products in partnership with influencers and musicians, and collaborations with gaming and collectables creators. Bondly created and distributed YouTuber/Influencer Logan Paul’s first-ever limited-edition series of NFT collectables for fans, selling out in only 30-minutes. Lewis Capaldi, two-time BRIT Award Winner with 15 billion streams and chart-topping hits worldwide, partnered with Bondly and quickly sold out his Big Fat Sexy Card Collection NFTs, with the vast majority purchased by non-crypto audiences. Singer-songwriter PelleK quickly sold out the first-ever NFT music album using Bondly’s core product BONDSwap.
“Working with Bandsintown is an obvious choice for Bondly, as they truly are the centrepiece within the music industry, connecting over 560,000 artists and 68 million music fans through music events and more,” said Liam Boyd, Head of Music at Bondly. “We’re excited to use NFTs to bring music fans closer to their favourite acts, showcasing the next generation of music experience, and what better way to kick off our partnership than a focus on grassroots talent through Bandsintown’s ‘Big Break’ series.”