Photo Credit: Chesnot Getty Images

TikTok, the short-form video-sharing social media app, has been around since 2017 in the U.S., but with the start of the pandemic in 2020, the app skyrocketed in popularity. TikTok users, especially musical artists gained recognition and went viral, with millions of views of their music being shared internationally because of the app.

Many had limited or restricted socialization due to lockdown restrictions and turned to social media apps for laughs, tutorials, and more. Going viral on TikTok has many benefits for artists because it can catapult them into various demographics worldwide. 

TikTok has changed the music industry because now artists can have the fate of their singles just clicks away. Years ago, one had to rely on a record label’s resources and network to get their name out there. Now anyone can upload their single on TikTok and bypass all the radio stations and traditional forms of media and marketing.

Photo Credit: Pexels/Cottonbro

Rapper, Megan the Stallion’s 2020 single “Savage” became even more popular when teen TikTok user, Keara Wilson, choreographed a short dance to the song. This influenced others to join in making the single one of the most popular songs of 2020. “Savage” shot to the top of the charts. The “Savage Dance Challenge” took off on TikTok and the song rose from #98 on the Billboard Hot 100 Charts to #20 in just one week. The viral song was remixed with Beyoncé on the track and even won a Grammy at the 2021 Grammy Awards in the Best Rap Song category.

Source link