Lydia Laws

Lydia Laws

PR is often a thankless job. Publicists act as the conduit between an artist, the public and media. They are more than just an email sender and receiver, but they also come up with marketing strategies, manage crises, build communities and deal with press requests. The job has evolved dramatically over the years from sending physical copies of music to physical magazine outlets, to dealing with streaming, social media and digital publications.



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