This week is rising artist Paramida, taken from her HÖR – Love On The Rocks recording. Having moved to Berlin in 2010 and has since made an impact to the local club scene with a distinctive and sensualizing approach to music.
Her varied sets represent something hopeful, something unusual, something unlikely. A beacon of pleasure and surprise. Blending proto-house to trance, percussive gems with high-energy techno, Italian dream house and irresistible new beat – Paramida is truly committed to digging. The Panorama Bar resident is a confident, talented and occasionally provocative artist in a city whose musical rules are often made to be played by and begging to be broken.
While working at OYE Records, she began her life as a DJ between a tireless party scene by night and days immersed in music. In the years since, those same instincts have taken Paramida to far-out places. Her singular thirst for often obscure, always incredible music has lead her to residencies at two of the world’s most renowned nightclubs. Already a regular fixture in the booth at Offenbach’s rightfully coveted Robert Johnson, she started her residency at Berghain’s Panorama Bar in 2020.
Having impressed on many occasions, whether conducting winningly trippy afternoon excursions through to a number of unpredictable closing sets, extending well beyond sunrise, dancers always share the energy of Paramida’s singular obsession. Outside of dancefloor expectations, Paramida’s recent discoveries and closely-held gems make up the soundtrack of her monthly show on Rinse FM. Paramida’s taste is also the guiding spirit at the heart of Love On The Rocks, the label she founded in 2014. Its catalogue is defined by irresistible, offbeat club anthems and unexpected 12″s adapted from the dustiest corners of outsider dance culture, bringing together elements from nu-disco, trance, acid, deep and progressive house, breaks and ambient music across continents.
Many of the unlikely and treasured connections that form the backbone of Love On The Rocks have been established as Paramida has travelled the world, performing at clubs and festivals across Europe as well as Asia, Australia, Central and South America. Devoted to the euphoric potential of nightlife, Paramida is one of dance music’s true characters; a passionate proponent of music, a devoted resident and quite simply, a DJ always worth hearing.