We all need a place to host our mixes and it always feels like prices increase or algorythms keep changing to get your music out there. Recently Mixcloud announced to its users that no longer will you be able to upload or have more than 10 mixes without paying (something we aren’t adverse to at all) but we are sure it is going to put quite a few people off with the changes.
Nico Perez, the CEO of Mixcloud wrote to users to inform them of the changes;
Nico here, CEO and co-founder of Mixcloud. Today we’re announcing changes to the platform:
From December 1st, we’re introducing a maximum allowance of 10 published shows for creators on the basic tier.
No shows or tracks will be deleted from your channel. They will all remain published and available to your listeners.
If you are over the limit of 10 when the changes come into effect and would like to publish a new show, you will need to choose from one of the two options explained below.
During the month of November before we make these changes, we are offering a huge 70% discount on the price of Pro if you sign up here: https://www.mixcloud.com/pro/
Why is this happening?
We believe DJs and producers should be rewarded for the skill and creativity that goes into their work. That’s why for over 10 years we’ve subsidized hosting costs and built tools that enable creators to grow and earn money.
We also believe artists should be paid when their music is played. That’s why every show uploaded to Mixcloud is scanned by our content ID system. This enables us to identify the tunes being played and pay royalties to the artists who made them.
Unlike other platforms, we’ve spent years securing comprehensive licensing deals with the major and independent labels to ensure this money is paid to the right artists. We have shouldered these costs in order to create a fair music ecosystem.
Until now we’ve kept our basic tier uncapped. However, as we’ve grown our royalty and hosting costs have risen and we are not profitable. To continue running and improving Mixcloud we need to become more sustainable as a business and Pro memberships help us cover our costs.
How will you be affected?
On December 1st if you are above the limit of 10 published shows all your content will remain published and available to listeners. If you want to upload a new show or track, you’ll need to manually move existing shows into drafts until you are within the allowance or upgrade to Pro for unlimited public shows.
If you’re currently a Pro subscriber or have less than 10 shows you will not be affected by these changes.
No shows or tracks will be deleted.
Will any shows be removed automatically?
No. If on December 1st you’re above the new allowance, all of your content will remain the same.
If you move existing shows into drafts in order to publish something new, all your listener stats, comments, chart positions and favorites will remain intact. If you re-publish those draft shows in the future, they will appear in exactly the same state.
To help with the transition, throughout November we’re offering our biggest discount on Pro yet: 70% off a Pro subscription for 3 months. Redeem the offer before December 1st: https://www.mixcloud.com/pro/
What do you get with Pro?
– Publish unlimited shows and tracks
– Live stream without takedowns
– Share music in HQ audio
– Grow with engagement stats
– Earn money with channel subscriptions or tipping
– Stay on track with scheduled uploads
– Message your followers with posts
Learn more about your options and prepare for the changes here: https://campus.mixcloud.com/changes-to-mixcloud
We want to thank you, our community, for the part you’ve played in this journey so far and hope you will continue to join us in this mission to create a fairer music ecosystem for everybody.
Nico Perez, Mixcloud CEO and co-founder