Spotify Island Metaverse K-Park Preview

K-Park Preview

MIDIA Music Subscriber Market Share Q2 2021

Streaming Music Market Q2/21

The most recent music streaming statistics confirms Spotify’s market share at 31%, essentially equal to Apple/Amazon Music combined. 

Two of their recently announced business strategies show they have Web3 innovation and diversification in mind. 

The first of these strategies includes Spotify Island, which merges the number one music streaming service with one of the most popular gaming and metaverse platforms with Gen Z, Roblox. From early news, the approach looks to be as much social-fan-hub as gamification of artist branding and content. From the “main” Island, users will portal to theme-based experiences promising interaction with the artists, mini-quest/games, and access to exclusive content. 

Source link