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Going Viral On TikTok: The Impact Of Virality on Artists

16 August 2022

Photo Credit: Chesnot Getty Images Photo Credit: Chesnot Getty Images Photo Credit: Chesnot Getty Images TikTok, the short-form video-sharing social media app, has been around since 2017 in the U.S., but with the start of the pandemic in 2020, the app skyrocketed in popularity. TikTok users, especially musical artists gained recognition and went viral, with […]

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Are Music Genres REALLY Dying?

6 May 2022

“What genre of music do you play?”  As an aspiring musician with ‘genre-fluid’ tastes, it’s a question that can throw you for a loop.  What do you call music that sidesteps the usual musical categories altogether? If it’s hard to label, can you still market it, especially as an independent or emerging musician?  ADVERTISEMENT Thanks […]

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