fan engagement for indie artists

Fan engagement is the not-so-hidden ingredient to an artist’s success.

Why do you think even top-tier artists like Ed Sheeran, a still host meet and greets with their fans? Because even for Grammy-winning artists, fan engagement is how they continue growing their fan base while retaining their established listeners’ attention. 

But stadium-level artists have many luxuries that smaller indie artists and producers don’t. They have teams to orchestrate fan-made gatherings, managers to delegate social-media interactions, and major labels to bankroll new and inventive ways to connect with their audiences. 

Indie artists must still find clever ways to connect with their budding fan bases. I would argue that it’s more critical for them than for top-tier talent because the careers of indie acts are made and broken on the loyalty of their early fan base. 

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