It may not be too big a surprise, but people aren’t showing up to gigs in the US at the same rate as they used to. According to National Independent Venue Association (NIVA), some venues are seeing a no-show rate as high as 50% at the moment. That means people bought tickets, but aren’t showing up to the gig. This is important because ticket sales cover some costs, but selling drinks, food, etc., helps pay for other key bills.



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