Humo is by la raza, pa’ la raza. A Spanish word for smoke, humo is the result of cannabis when ignited. Humo is on a mission to eliminate the stigma surrounding cannabis in the Latino community by celebrating its rich cultural history with the plant and normalizing its daily use. As a Mexican American owned company, Humo aims to provide meaningful representation in an industry that for decades has caused disproportionate harm to Latino communities.

Humo’s cannabis is sustainably grown in Smart Greenhouses powered by its parent company, POSIBL, in Monterey County California. The companies proudly provide year-round career opportunities to some of those hit hardest by the War on Drugs – the Latino community.

Humo is available in some stores across California.

The Weedsday playlist features the likes of Selena, Tupac and others. Humo Brand Partner Susie Plascencia shares, “This playlist is inspired by California.”

1. 2Pac & Dr. Dre – California Love

If you were born and raised in LA, 2Pac and Dr. Dre are of course at the top of the list. This song has the power to uplift any mood and will make you appreciate the West Coast from LA to the Bay.

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